Since I’m on the dating/sex industry kick with STVI and QPSA, thought I’d look back into Friendfinder.com. Found this article below, looks like they are gearing up for an IPO. FF was one of the earliest players in the market. Rumors last year about an IPO was exciting, now with the APP driven models and mobile competition, I’m not sure what to think about Friend Finder. With my basic understanding (as I learn how to do my due diligence) they plan to pay off $27 million in debt. How does a company with $224 million in revenue, a digital product rack up that much debt?
Article source: Rafat Ali Twitter @rafatali
Jan 10, 2010 11:27 PM ET
Adult entertainment company Friendfinder Networks is finding the going tough in a recessionary market, much like the rest of the industry and has rest its expectations: after filing for an IPO exactly a year ago and hoping to raise $460 million in it, it has now filed an amended S-1 that cuts its ambitions in half: it is now hoping to sell 20 million shares for $10 to $12, which at midpoint would raise about $220 million. Underwriters, led by RenCap and Ledgemont Capital Markets, have an option to buy about 3 million shares. It plans to list on NYSE under the symbol “FFN”.
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When it announced the IPO a year ago, most fo the supposed $460 million raised money was supposed to be used to pay down its debt, related to its $500 million purchase of AdultFriendFinder.com parent Various Inc. in late 2007. It still has about $433 million in outstanding debt on that acquisition, according to this latest verion of S-1. The new IPO amount will, in part, be used to pay a portion of that debt. For the first nine months of 2009, it had revenues of $244.44 million, down a bit from $243.88 million in the comparable period a year ago, while net loss for the period decreased to $27.4 million, down from $32.34 million in the year ago period.
The chart below gives a good overview of FFN’s revenue spread across its portfolio, but a bit all over the map so hard to pin down a trend. Click for a the full chart:
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